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Wordmark
Your business name, written in its own special lettering. No icon.
Short, easy names that people should remember word for word.
Long names. They get tiny on an Instagram profile picture.
Google, Coca-Cola, FedEx
Branding & logo guide
Try your brand before you buy it.
Tap a logo, a font and colours. The card changes as you go, so you see your brand before you spend a cent.
Tap Pick this on anything you like. Your picks wait for you at the end, ready to send me.
01 · Logos
7 types of logo
Every logo in the world is one of these seven. The examples use a made-up salon called Example.
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Lettermark
Your initials designed as one shape, also called a monogram.
Long names, luxury and beauty. The Mirabell Aesthetics MB monogram is one I designed.
Brand new businesses nobody knows yet. Show the full name next to it at first.
Louis Vuitton, Chanel, HBO
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Symbol
A simple picture of a real thing that stands for your business.
When one image says what you are about, like a moon for a night-time calm feeling.
Being too literal. A pair of scissors for a hair salon looks like every other salon.
Apple, Shell, Target
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Abstract mark
A shape that means nothing at first and slowly becomes yours.
Businesses with big plans or many services, where one picture would be too narrow.
It takes time (and posts, signs, ads) before people link the shape to you.
Nike, Pepsi, Adidas
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Mascot
A friendly character that becomes the face of the brand.
Family places, kids, food and fun brands that want to feel warm and talkative.
It is hard to look premium or serious with a cartoon.
KFC, Michelin, Duolingo
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Combination mark
A symbol and your name together. Later each one can also be used on its own.
Most small businesses. It is the one I recommend most, because it works everywhere.
Keep both parts simple, or it starts to feel crowded.
Burger King, Lacoste, Doritos
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Emblem
Your name inside a badge, seal or crest, like a wax seal on a gift box.
Barbers, cafés, academies and anything with a classic, traditional feel.
Small details get lost when tiny. You also need a simple version for Instagram.
Starbucks, Harley-Davidson, BMW
02 · Fonts
6 font styles and the feeling they give
The same name feels completely different in each one. Try yours:
Example
Example
Example
Example
Example
Example
These are guides, not rules. A script font can suit a garage and a bold font can suit a spa, when it is done well. Pick the feeling you want people to get.
Two fonts that work together
One font for headings, one for normal text, sometimes a third for quotes. Never more. Here is exactly what goes where, with the sizes and the spaces between them.
Elegant
- 1Headings Playfair Display · 32 px
- 2Text Outfit · 16 px · line height 1.5
- 3Quotes Playfair Display Italic · 20 px
Best for: Aesthetic clinics, luxury salons
Bold
- 1Headings Bebas Neue · 38 px
- 2Text Outfit · 16 px · line height 1.5
- 3Quotes Bebas Neue · 24 px
Best for: Barbers, gyms, garages
Personal
- 1Headings Great Vibes · 42 px
- 2Text Outfit · 16 px · line height 1.5
- 3Quotes Playfair Display Italic · 20 px
Best for: Lashes, nails, brows
Easy rule: headings about twice the size of the text, a gap close to the text size between them, and line height 1.5 so long text is easy to read.
Made for you
None of these feel like you?
I pair fonts around your brand, or draw custom lettering for your name, so nobody else has the same look.
03 · Colours
Colours: what they say and 2026 palettes
People feel a colour before they read a word. This is what each one usually says:
- Goldluxury, high-end
- Blackpremium, strong
- Purplecreative, spiritual
- Greennatural, healthy
- Sagecalm, natural, spa
- Redenergy, appetite
- Pinksoft, caring, beauty
- Orangefriendly, fun
The 60-30-10 rule
- 60% main colour: backgrounds, big areas
- 30% second colour: cards, text blocks
- 10% accent: buttons and small details that need attention
13 palettes for 2026
Something for every taste: soft, luxury, bold and strong. Some are timeless classics, the rest are built on the 2026 colour forecasts from Pantone and WGSN x Coloro. Tap a colour to copy its code. Swipe for more.
example
YOUR TAGLINE
Book nowTimeless classic, never dates
Black & White
Clean, confident, premium
Best for: Barbers, tattoo studios, minimal salons, any business
example
YOUR TAGLINE
Book nowTimeless, not a trend
Nude & Blush
Soft, feminine, warm
Best for: Nails, lashes, bridal, skincare
example
YOUR TAGLINE
Book nowTimeless luxury, not a trend
Champagne Gold
Luxury, elegant, high-end
Best for: Aesthetic clinics, luxury salons, academies
Use the gold as a gradient: #B8975A to #F6EBCB to #C9A96A, like real foil.
example
YOUR TAGLINE
Book nowTimeless natural
Sage & Linen
Calm, natural, organic
Best for: Spa, massage, skincare, wellness, yoga
example
YOUR TAGLINE
Book nowPantone Colour of the Year 2026
Cloud Dancer
Calm, airy, premium
Best for: Skincare clinics, facials, wellness
example
YOUR TAGLINE
Book nowKey colours, autumn / winter 2026-27
Cocoa & Wax Paper
Rich, cosy, grounded
Best for: Massage, barbers, coffee
example
YOUR TAGLINE
Book nowWarm earth tones
Terracotta & Sand
Warm, earthy, welcoming
Best for: Massage, tanning, cafes, interiors
example
YOUR TAGLINE
Book nowTimeless, not a trend
Carbon & Copper
Strong, sharp, masculine
Best for: Barbers, garages, gyms, men's grooming
example
YOUR TAGLINE
Book nowWGSN x Coloro Colour of the Year 2026
Transformative Teal
Fresh, calm, restoring
Best for: Massage, spa, holistic therapy
example
YOUR TAGLINE
Book nowKey colour, spring / summer 2026
Amber Haze
Warm, golden, welcoming
Best for: Tanning, hair salons, cafés
example
YOUR TAGLINE
Book nowKey colour, spring / summer 2026
Jelly Mint
Light, clean, fresh
Best for: Skincare, teeth whitening, dental
example
YOUR TAGLINE
Book nowKey colour, spring / summer 2026
Electric Fuchsia
Confident, fun, loud
Best for: Nails, lashes, brows
example
YOUR TAGLINE
Book nowKey colour, autumn / winter 2026-27
Graphite & Green Glow
Bold, sporty, energetic
Best for: Gyms, personal trainers, sports massage
YOUR BRAND · YOUR COLOURS
Made only for you
Your own palette
Not in the list? That is normal.
I build a palette just for your brand, from your logo, your shop, your products or a photo you love.
Colour codes are my on-screen versions of the forecast colours, not official values.
04 · Rules
Brand rules that keep you looking premium
The 4 logo versions you need
- Main logoWebsite, signs, menus
- StackedSquare spaces, flyers
- IconInstagram picture, favicon
- One colourOn photos, dark or busy places
Give it space
Keep empty space around your logo, at least the height of the moon (the icon) on every side. Never smaller than 24 px on a screen or 15 mm in print, or the details disappear.
Do and don’t
- DoOn a clean background
- Don’tStretch or squash it
- Don’tChange the colours
- Don’tAdd shadows or glow
- Don’tPut it on a busy photo
- Don’tTilt or rotate it
Which file for what
Your website. Stays sharp at any size.
Same look everywhere
- Menu and price list
- Shop sign
- Instagram and Facebook
- Website and booking
- Cards and vouchers
- Uniforms and packaging
Same logo, same fonts, same colours on all of them. That is what makes a small business look big.
FAQ
Branding questions
Which type of logo is best for a small business?
For most small businesses a combination mark: a simple symbol plus your name. You can use them together on your sign and website, and the symbol alone as your Instagram picture.
How many fonts should a brand use?
Two is ideal: one for headings and one for normal text. Three at the most. More than that starts to look messy, especially on menus and price lists.
What is a brand guide?
A short document that shows how to use your logo, colours and fonts, so your menu, sign, Instagram and website always look like the same business. My Elevate package includes a 6-page guide, Dominate a 12-page one.
Now make it yours.
You've seen the styles. I'll design the one that fits your business, ready to use everywhere.
Final prices, no extras
IgniteLogo essentials, no brand guide€249
ElevateFull brand identity with a 6-page brand guide€590
DominateSignature brand with a 12-page brand guidefrom €1,290
Replies within 12 hoursNo obligation